We are certain that every business gets to a point of no return: to invest in business solutions that will prove helpful in the long run or to go full low-cost and save financial resources. It’s a tough choice and it all depends. Here is what we suggest: start by analyzing the importance of your investment idea. Is it something that your company cannot live without? Should I do it now or leave it for later? Will it speed up the Sales process? Will it help my employees become more productive, customer-oriented? Will there be a return on investment in 12-24-36months? If the answer is yes, then it’s time to make an investment and purchase tools that increase efficiency, productivity and the overall quality of your relationships with your customers.
Why a CRM Solution
A customer relationship management solution is like butter on bread: it just makes it easier to “consume” it. Imagine the bread is your product and well, your customers might find it a bit difficult to enjoy it unless you give them something extra. A CRM solution basically enhances your connection with your customers, attracting new leads, helping your business stay in contact with the existing customers. Moreover, when misfortune hits, it acts similar to a customer support alternative. The only difference: most of the procedures are fully functional and automated, well connected with social media and email, phone and audio/video.
The Responsive Business Model
If you want your business to deliver and to undergo positive transformations in the Sales department, generate growth in finances and customer database, then your model should at least be responsive. We’re not talking here about mobile friendly responsiveness, although that it certainly a must have, but rather it should facilitate the ease of access to information and Support Department in cases in which an error has slipped through. CRM does that, by creating the type of environment where your customers can get instant information, releases, updates, file requests, complaints, feedback, ratings, on-premises and in-cloud, independent of location, time zone, Internet connectivity options or spoken language.
Best Time to Invest in a CRM Solution
It is probably now! Even if your company is a startup in its early stage, figuring out a system that helps you create a long-lasting bond with your potential and present customers is more than desirable. “The startup trends are to launch internationally, and we also see a multi-language, multi-location vision among new companies. We think the best CRM solution out there is one that addresses all these components and does not limit the company to one region, one language, one country”, says an official Australian MS
Dynamics CRM Partner
Now it is up to you what you choose, but there are custom and standard CRM tools out there and 99% of them offer 30-days trial version. That is enough to figure if the CRM system they provide fits your needs or should you move to another. You can check out these threads on Quora that basically cover everything crm related.
Word of advice: don’t lose any more time, do it now and get your ROI back in less than 12 months.
This article is credited to UXC Eclipse, an MS Dynamics CRM partner.
Image credit: CRM Manager, CRM Management, on Flickr