According to a recent Forbes magazine article, content marketing is used by over 60 percent of businesses. Marketing has never before been so important for businesses. However, small businesses face stiff competition from bigger businesses and online companies. One of the best ways to overcome this problem is through expanding your marketing presence, quality and efficiency. Below explains how small businesses can improve their marketing strategy to increase their competitiveness.
Facebook has almost 1.5 billion users around the world. Therefore, Facebook marketing is the first step in taking your marketing to the next level. Be sure to identify your target demographics and build a solid community of followers. Keep in mind that building a community is much more than getting consumers to ‘like’ the company’s Facebook page.
Use Facebook as a platform to actively engage consumers through responding to concerns, offering special deals and of course, selling. Facebook is your virtual storefront so be careful with how you respond to public comments or complaints. Facebook offers their own tutorial on marketing basics on their website.
Hire the Right Marketing Staff
The key to expanding your marketing efficacy is through fresh ideas and new faces. Consider expanding your marketing team to include newly created positions, such as digital marketing and social media coordinators. Keep in mind that employees engaged in social media and marketing must cohesively work together in order to maximize advertising effectiveness.
Since there is a great deal of technical background required to understand many positions, consider using a professional recruiting firm to fill your hiring needs. Learn more about what recruiting firms have to offer through companies like Search Group Partners.
Allow Followers to Build Content
Content marketing is all about infotainment being used to promote a product. However, one of the best ways to create content for marketing purposes is through online followers. That is, instead of having the marketing team brainstorm in an office, unleash the power of passionate followers to create and contribute.
For example, create campaigns for users to share personal videos in which they review products. As an alternative, allow users to vote on the best slogan and reward the winner. Businesses can create more organic online content through promoting user-generated content.
In conclusion, small businesses can take their marketing to the next level through social media engagement, hiring the right marketing staff and allowing followers to contribute to marketing content.
Anica is a professional content and copywriter who graduated from the University of San Francisco. She loves dogs, the ocean, and anything outdoor-related. She was raised in a big family, so she’s used to putting things to a vote. Also, cartwheels are her specialty. You can connect with Anica here.