Using training and continuing education to enhance your business
While recruiting, employers look for the best people who are are able to fulfill all their requirements. But at times, companies require employees to be trained in niche segments as per the demands of the business. It may or may not be possible to get such people. This is when training and continuing education plays a major role.
Another point to be kept in mind is that times are changing. Markets are changing and so are the customers. In accordance, the trends and products change too. This is why new skills have to be acquired all the time in order to keep pace in this highly competitive world. The only way to do this is by learning new things and keeping yourself updated.
Being an Employee-centric Business
Just like employers are looking for the best candidates, the employees are also looking for the best companies to work for. A good pay package is just not enough. Employees want safety, healthy environment, growth opportunity as well as learning potential. Training and continuing education reflects that the company values the candidate. This is something that any employee is always looking for. They wish to improve their current potential as well as build upon their future.
The more skills they know, the better it will be for them later on. It also means that the company cares about its employees and wants them to improve and become better. The best people will look forward to working in such places. This way companies will be able to attract the best talent.
Happy employees means higher productivity. When employees have the requisite talent, they feel empowered to make decisions and work harder in order to reach their goals. Their motivation levels are higher and they would be more enthusiastic in their work approach. All this leads to higher productivity and better sales figures for the company.
Cost of Training and Continuing Education
There are times when companies are concerned about the cost factor of providing specialized training to their employees. Next, they also have to provide free time to the employee in order to allow them to pursue their education. This translates into costs for the employer.
Here, the company has to look at the return benefits of the complete process. This time and tuition expense will eventually translate into higher productivity and enhancement of sales figures for the business. Added to this is the high motivation and enthusiasm of the employees which is highly contagious.
Studies have revealed that employees who are well trained by their employers tend to be more loyal to them. Even though such employees are more likely to be poached, still the loyalty remains.
All these points indicate the benefits of training and continuing education for the employee as well as employer. No wonder that employers like to invest in it in a big way nowadays. Do you think these inputs on training will benefit your friends who are entrepreneurs? Then share it with them on social media like Facebook and others.
To know more, go to http://www.hrworld.com/features/employee-continuing-education-081808/ and http://www.waketech.edu/programs-courses/non-credit
More about advertising and promotion for your business
In order to enhance sales, advertising and promotion will be an important part of your marketing mix. With changing times, your advertising strategy has to change too. You simply cannot continue with the way you were doing earlier as it is a continual challenge. In order to remain in business, you have to be in front of your prospects all the time. This is where advertising and promotion steps in.
Know your customer
This is the most important step of your promotion campaign. Who is your customer? Know his economic background. Does he visit pubs in the evenings or prefer to stay at home watching TV? Is he a middle aged family man or a bachelor? Is he highly educated? What will be his likes and dislikes? This will help you to define your advertising vehicle.
In case he would be an Internet buff, you need to make your presence felt on social media sites. In case he does not go online much, then you need to focus on billboards and print media. Know whether he would prefer e-mail advertising or prefer telephone calls through customer service staff. Once you have the answer to these questions, it becomes possible to make your advertising scheme more effective.
Do not cut corners
This is especially true when businesses are just starting up. Companies are cash-strapped. Hence they try to keep expenses to a minimum. But there are certain segments that cannot be ignored.
This means that you must invest in office stationary, visiting cards, an attractive reception area and so on. This is important in case you want your clients to take you seriously. Any shoddiness here will convey the message that you are not serious about your business and may be a fly-by-night operator.
Have online presence
It does not matter whether you have an online or offline business. Internet is something that simply cannot be ignored. People refer to the social media and read reviews even before visiting their neighborhood stores. Incorporate SEO techniques. Have your own business website. Add on a few testimonials. If possible, have a blog. Do link building. Ideally you need to have an online presence. Be present on social media sites. All these will go a long way in promoting your business.
This is much more than giving freebies. Basically the aim has to be on getting customers to use your products or services. Once they do that and feel satisfied with it, they will come back for more. Hence you need to plan your promotion strategy accordingly.
As you can see, advertising and promotion incorporates a lot of aspects. It requires a lot of data collection, research and data analysis. But all this effort will eventually pay off for your business.
If you find this article useful for yourself and your friends who are into advertising or running their own business, then share it on social media sites like Facebook, Twitter and others. For more information, visit http://www.businessknowhow.com/marketing/24waysto.htmhttp://www.canadabusiness.ca/eng/page/2806/