If you’ve just started your own business and don’t have a very large budget, the idea of spending money on expensive marketing campaigns may be filling you with dread. However, the good news is that you don’t have to make the impossible possible and find loads of cash to spend on marketing, as there are a number of great marketing strategies that you can implement to increase the popularity of your business today, without breaking the bank. If you’re on a tight budget and looking for great marketing ideas, we’ve put together a list of just some of the best. Read on to find out more.
Have a Clear Message
When it comes to marketing, it is often not so much about the amount of money that you spend, but rather how clear your message is. At the end of the day, if potential customers don’t understand what it is that you are trying to advertise, they will lose interest in it quickly. When designing a marketing campaign ask yourself ‘could a child understand this message?’ if the answer is yes, then you are on the right track – keeping it simple is the way forward, and thankfully you don’t need to spend a lot of money in order to do this.
Search Engine Optimization (SEO) is key to online marketing, and the good news is that there are a number of ways in which you can do it yourself without having to pay any money to an SEO company, although there are companies such as iFame available if you do need any help with your SEO campaign. Keywords are key to SEO – so take some time to brainstorm potential keywords that your customers would use, and use Google AdWords to determine how competitive they are. You can also increase you search engine rankings by creating high quality, interesting content on your website – an informative blog is just one great way to do this.
Businesses that make up an integral part of the local community are often the most successful, and you can do a lot of good for your marketing campaign by actively engaging with your local community – plus this doesn’t have to cost you a lot of money. For example, have a stall at a community fun day, speak at a school or involve school children in your business for example allowing them to fundraise for their school by packing bags in your store for customers, and even sponsor a local football or other sports team to get your business name out there.
Social media sites such as Facebook and Twitter are free to use, and are great marketing tools that should not be overlooked. Social media is a great way to engage with your customers on a global level, and you don’t need to spend a lot of money on using it to get your message out there to the public and, the power of ‘sharing’ is immense.
Do you have any further tips for great marketing on a budget?