Ten years ago, marketers were trying to figure out how to make their websites look great on a computer screen. Now it’s just as important to make a website responsive on a mobile device. Mobile marketing is the new trend for a reason. Just look around – if you’re with other people, chances are many of them are immersed in their smartphones. Even at home, many computer users have switched to tablets. Making sure your online presence reaches mobile users is important not only for your company’s success today, but also in the future.
Americans are committed to their cell phones
More people own cell phones than toothbrushes. A majority of smartphone users had their devices near them all the time. Three-quarters of smartphone users in the U.S. even bring their phones to the bathroom. This is your chance to grab their attention as they scroll and browse.
Shoppers consult their mobile devices even while shopping in stores
Many Americans surf the Web while perusing in stores to find out more about a particular product online. If the physical location isn’t even grabbing their attention, your mobile site certainly can.
The majority of shopping is done online
More and more consumers do their shopping on their smartphones. Many brick-and-mortar stores are rewarding the use of mobile devices by targeting promotions directly to mobile users. Even restaurants are offering benefits to diners that check in to social media sites while grabbing a bite to eat.
Conversion rates are higher with mobile users
While the average person responds to an email within an hour and a half, the average mobile user responds to a text within a minute and a half. Likewise, people who search for your business online are more likely to make a purchase. If you can satisfy their needs, you can convert them into paying customers.
Mobile users make spur-of-the-moment decisions
When people are searching for a local business from a smartphone, they might be interested in making sure it has the product or service they’re looking for, or they may need to know the hours or amenities before they head over. If potential customers can’t find that information with their smartphone because the company’s website is too cumbersome, they might just leave the company behind.
Mobile marketing is instantaneous
Social media has made marketing immediately responsive. If someone tweets about a sale, his or friends are instantly curious. When people check in at local businesses, others may want to meet them there. If they can’t do a quick search on their mobile phones and find a responsive, professional mobile site, they may move on to a company that has a more refined mobile presence.
Mobile marketing allows companies to engage their target market in a specific manner. It generates more rapid responses and conversions than any other marketing strategy. If you want to stay ahead of the game, your company needs to have a mobile presence. Utah software developers can address the tech needs of your business. It’s important to work with experts in the field so that you are reaching as many users as possible.