If you have a website, you want to attract as many visitors as possible. In order to do this, you have to make your site both user-friendly and optimized for the search engines. If your site is not as popular as you’d like, it may have certain flaws of which you’re unaware. Take a close look at your website and make sure it doesn’t have any of the following FAILS.
Website is Not Updated Consistently
If your website has not been updated recently, visitors will not be able to find content that’s current and interesting. It’s important to keep your site current and topical so that people have a reason to visit. Sites that don’t have recent content are also less likely to be found by the search engines. This means fewer people will be able to find your website. The more content you have, and the more frequently your site is updated, the easier it is for people to find.
Navigation is Not User-Friendly
If your website is difficult to navigate, visitors will not spend much time there. It should be easy for people to find what they’re looking for. This is a problem found on both small and large websites. A well-known example of the latter is the website to sign up for healthcare in the US, which has been notoriously difficult to navigate. Make sure that your website’s menu is easy to navigate and that pages are clearly and accurately labeled.
As more and more people access the internet on their smartphones and tablets, it’s essential to make your site accessible to everyone. One way to make sure your site can be viewed properly by everyone is to use responsive design. This is a type of design that automatically adjusts layouts to fit the screens of any type of device. If your site is not currently responsive or you aren’t sure how to do this, you should consult with Compusmart Solutions or a similar a web design agency that offers responsive design.
Lack of Call to Action
Unless your website is only for social or entertainment purposes, it should have some type of call to action. For example, if you want to get people to sign up for your list or newsletter, you should have an opt-in form on your home page. You should have a call to action on every page of your website. Otherwise people will just visit and leave without doing what you want them to do.
For a website to be successful, it must provide a satisfactory experience for visitors. It should also be optimized for the search engines. Make sure that your site does not have any of the above flaws. Fortunately, it’s usually not very difficult to correct such mistakes, either on your own or with the help of a qualified web design or SEO agency.