According to a recent Gallup poll, the number of businesses that fail every year is higher than the annual number of new startups. The success of every company partially depends on their ability to establish a likable and well-recognized brand. Creating an easily-recognizable logo for your brand is also important. Here are a few ways to make your brand more popular.
Understand Consumer Behaviors
Consumer behaviors in one city or even a single neighborhood may be totally different than the surrounding areas. Entrepreneurs should continuously maintain awareness of local and national trends as well as industry and market changes. Entrepreneurs that understand the psychology of marketing will better understand how consumers are influenced by their environments and how they select between brand alternatives. Even if a business is small and home-based, it still needs a robust marketing strategy to drive local brand awareness. This is especially important if the company is introducing new products or services into the market because it takes time to build up a reliable customer base.
There are occasional legal woes associated with branding. This may involve anything from copyright infringement to breach of business contracts. Also, making the proper policies to help keep employees and the company safe are an aspect of branding that is seldom talked about. Many companies are known and have a brand following because of how they treat their employees. Costco is a great example of this, Wal-Mart has been known to be on the other side of the conversation. For instance, if an employee is hurt on the job, they need to be covered by insurance to receive adequate medical care. Many times, the company will provide the insurance coverage for the employee. An Appleton personal injury lawyer can help review your insurance policy and determine what coverage is applicable under insurance laws. Maintaining your brand’s reputation can lead to years of business success. Good policies and reputations are easily built because of how a company treats their employees.
Small businesses do not have the financial and marketing resources to compete with global conglomerates. However, they do have access to the Internet which provides cost-effective ways to place ads and build brand awareness. First, be sure to create a professionally-designed website with basic, easily navigable pages. Establish profiles on as many social network profiles as possible, but bear in mind that each one has different functions. Facebook allows business owners to connect with a community of consumers and LinkedIn is useful for finding resumes and business to business opportunities. Having a Google profile will automatically increase search engine result rankings, whereas Twitter can be used to directly engage consumers.
As a final note, use virtual business cards and add social media connectivity icons into your email signature. This can help consumers and new costumers to know at-a-glance what services and products your company offers. This is something that only takes a few minutes, and can easily lead to a significant increase in sales and productivity.