When starting a business, it’s crucial that you minimize expenditures as you add new clientele and make sales. This prevents you from getting overextended which can decrease your chances of success. Here are five inexpensive ways to improve your startup as you grow your business.
Focus On Customer Service
Go the extra mile to service all new customers, even if you spend more than the intended amount of time with them. For example, if you run a marketing research firm, offer some strategic recommendations after studying the data, which would be an additional value to your traditional services. Staying customer-centric early on can help you build customer loyalty when you need it most.
Use Cross Promotions
Teaming up with another non-competitive firm with a similar target audience can reap huge benefits. This can include sharing space at a trade show, participating in a cooperative mailing or simply endorsing each other through social media.
Use Blogs and Articles
Use free or inexpensive blogs to discuss your products or services. Some top blogging platforms are WordPress, Wix and eHost. When writing your blogs, offer tips or valuable information related to your products. Then provide your website at the end of the blog so people can visit it if they’re interested.
Outsource Your Data Operations
You may not have the wherewithal to hire someone with IT, hardware and data center expertise so consider outsourcing this service. Reliable data support is essential to your growth as a startup and plays an important role in the business environment. Companies like Virtual Technology offer expert staff that install and manage your hardware maintenance tools quickly and efficiently so it’s one less thing for you to worry about.
Contact Local Media
Contact various media sources in your area for exposure, especially if you conduct most or all of your business there. Most local newspapers, radio and news stations are eager to share information about new businesses that provide unique services or products to area residents. Start by contacting these media sources and telling them who you are and what you offer. They may invite you in for an interview, which is free publicity for your company.
Start employing some of these inexpensive tips today. The impact they have on your startup business may surprise you.