When we speak about branding, everyone will instantly think either about personal branding or branding of a company as a whole. However, people often buy a product even if they don’t know who made or distributed it. Why? Because of a masterfully conducted product placement. Sure, working for glory is great, but at the end of the day sales will always come paramount. This is why, your ultimate goal is that your product is sold and here, the right package can make all the difference. Here are a few examples.
Importance of Package in the Food Industry
When buying food, an average shopper usually makes their mind on whether or not to buy something based on the package of the product. Sure, if your company is involved in a major scandal they may know a thing or two about your product and avoid it, but in 9 out of 10 cases, they learn everything they need to know from your package. While they may pick the product up and read the ingredients, subconsciously they also react to colors and patterns of the package.
It goes without saying that an average buyer expects milk to be in a white package, while green is most suitable for vegetables. Needless to say, texture of the packing is not the only thing that matters in the food industry since the container needs to be airtight as well. It also improves one’s reputation if the expiration date is as transparent as it can be.
In a recent interview with people behind digital printing agency from Sydney, it came to our attention that being unique is one of the most important things when it comes to product placement. For example, if your product was a soft drink and you used red and white pattern similar to Coca-Cola, this might cause a world of trouble. First of all, someone from Coca-Cola Company may find this oddly inappropriate and even press a lawsuit. Even if the ruling is in your favor (after all, no one can claim trademark on two basic colors) a giant conglomerate may cause you enough trouble as it is. Furthermore, potential customers may see you in this light as well and believe you are nothing more than an imitation of a famous brand. Both short- and long-term this isn’t good for your product placement.
Everyone knows that having a good looking logo is important, but what they don’t pay much attention to is how important is the position of this logo for your product promotion. Placing your logo in the top right corner of the package is not the same thing as placing it at the bottom left corner. Why, well simply because the first place is where most people will expect to see it. No one has enough time to closely examine every package in the store so it is vital that you follow industry design standards just in order for your product to remain browse-friendly.
As you can see, there are many factors worth considering when we speak about the importance of package design in product placement. One of them is the particular business niche you are in; another is the color of the package. Finally, it goes without saying that everything about logo carries a great weight when it comes to promoting your product in store. Those willing to boost their sales this way need to master these subtle tricks and learn how to use them to their advantage.