Snapchat is a form of social media that is relatively new. Some people use it every day as a way to stay in touch with their friends. That’s because it allows another person a snapshot into your life. They can see everything that’s going on in picture or video form.
There are also people on the opposite end of the spectrum who have never heard of Snapchat. That’s because it does not have the name recognition that Facebook, Instagram, and Twitter more commonly have. Therefore, many businesses struggle on whether or not they should market with Snapchat or if it would be a waste of time and resources. There are a few key ways to tell.
Targeting A Young Crowd
First, is to decide what your target market is. If your business is geared towards an older crowd say 40’s and up, then skip the Snapchat. Snapchat is something that is used predominantly by younger teens and those in their 20’s. Various social media platforms target to different age groups and crowds, and it’s important to remember this when trying to decide which platforms you should use. If your business caters to the millennials, it would be a good idea to use Snapchat and other social media platforms that cater to and are predominately used by these younger crowds.
Snapchat & Visual Businesses
Snapchat is perfect if you have a visual business. Examples of this would be clothing stores, hair salons, restaurants, and more. Snapchat is great because a clothing store can show off a new trend or outfit, a hair salon can show happy clients, and a coffee shop can feature promotions. People tend to remember what they see more than what they read. Therefore Snapchat is a perfect way to ingrain your business in someone’s mind. By using this social media platform, you’ll have people saying, "Hey, I saw that on Snapchat!"
The New Way To Advertise
As time goes on, it seems more and more people are turning away from their televisions and turning to their smartphones for news and information. Therefore, it’s only practical your business gets on Snapchat. This is particularly pertinent if you’re trying to reach a younger crowd. If you want to reach them, you must reach their phone. According to Domo’s Data Never Sleeps, 6,944,444 videos are watched every minute on Snapchat. Therefore, Snapchat is a great way to get noticed. Snapchat not only allows businesses to make their own account but there is also paid advertisements available.
Deepening Relationships With Clients Through Social Media
Finally, your business should be on Snapchat if you’re looking to build a deeper relationship with your client. Snapchat is an easy social media tool to use professionally, but also adding a personal aspect to it to your clients and customers both feel like they are more than just a business transaction. Snapchat helps to forge a personal connection that is hard to find on other social media platforms. That’s because social media in general is not one-sided, it’s very conversational and all about forming relationship. With Snapchat, a person isn’t just reading or watching a business, they are interacting by being able to send messages and pictures back and forth.
Overall, it truly seems that Snapchat is becoming the way of the future because of the crowd it’s marketed towards. It would be wise for a business to join this social media platform for marketing. Snapchat has a "hip" image which will really help a business get noticed. At the end of the day, however, it all comes down to the individual business and whether or not Snapchat would allow them to strive towards their goals. Above we have discussed different ways Snapchat can benefit a business, but it’s really up to the business owner to decide if it applies to their target audience and market.