Email marketing campaigns are a great way to showcase your brand, services and company news. A superb newsletter may not only impress your subscribers, but it will encourage future customers and result in significant sales for your company. However, there is no point spending time and money into developing a successful campaign if you have no-one to read it. Here are five effective ways to boost your email marketing subscribers.
One of the easiest ways to sign-up subscribers is to simply ask. That’s why you should consider an opt-in form on your website, which allows visitors to register to your newsletter by simply entering their email address. You can include the sign-up form in a pop-up when someone visits your website, or have the option in a sidebar for people to register at their leisure whilst browsing your landing pages.
Social Media Marketing
You could always highlight your email newsletter via social media, and could even encourage sign-ups through Facebook or Twitter competitions. Plus, Facebook now allows you to post a newsletter directly onto a page, providing non-subscribers with an insight into what they are missing out on.
SMS Text Message
Why not invite previous customers to sign-up to your newsletter by sending them a text invite. An SMS text messaging service can deliver thousands of text messages to customers in a matter of seconds. Also, to keep your costs down, you could opt for shared business SMS short codes, which invites them to send a keyword to agree to an email marketing subscription.
A large percentage of your subscribers will most likely read your email newsletter via their phones. So, if you want to ensure you have a high click-through rate, you must create a mobile-friendly email marketing campaign, or people will simply click away from the email or could even unsubscribe.
If you are an in-store retailer, a great way to encourage customers to sign-up to your newsletter is by requesting to send their receipt to an email address. You simply scan their items through the till and ask for their email address so you can send an e-receipt. Not only will this provide your customer with an electronic version of the bill, but a customer will be signed up to your email marketing campaign, so they may consider using your services again in the future. Also, this is a great way to cut back on your company’s carbon footprint, as you won’t have to rely on the use of paper.
The more you perform all the above actions, the more people you will have subscribed to your newsletter. Once you have a growing database, you must focus on creating an effective marketing campaign they will always want to read to ensure they don’t unsubscribe. One way to do just that is by offering a grabbing subject line, exclusive offers and informative content that will ensure their loyalty and interest in your brand.