If you have found that you are losing money due to ineffective marketing, perhaps it’s time to call out mobile mechanics. No, not those guys who go from driveway to driveway fixing vehicles, but rather the true workings of a mobile market. That would include everything that has to do with reaching an audience that is always on the move.
If there are two things you need to understand when marketing to an audience in the 21st Century that would be first, how to reach them best on mobile devices and secondly, the benefits of using mobile devices yourself.
Google Set the Stage
If you have any doubts as to just how and why Google seems to be calling all the shots in search engine marketing, look what they’ve done for mobile users. In just one fell swoop, Mobilegeddon, they have made browsing the web for mobile users a positive experience. Prior to their mobile algorithms that began penalizing sites for not being mobile friendly, it was hit or miss for anyone trying to access websites from their mobile phones. Now, if a site isn’t responsive, Google won’t list that site in the mobile searches, and you know what that means! Yes, loss of revenue.
The Numbers Are in and They Don’t Lie
It has been two years now since it was official that more people conducted searches from mobile devices than from desktops and that gap is widening by the day. Now, the general public can literally use an unlock mobile phone code to use any phone with any network, and this means that even more people will be accessing your site from a mobile device. It pays to understand the inner workings of a mobile market!
Consider the fact that as of August 2016 those using smartphones spent an average of 87 hours a month in the United States and 66 hours a month in the UK online from their mobile device. That is something every business should be aware of. The numbers don’t lie. If you equate it to a work week, people in the USA spent more than two work weeks online and those in the UK spent almost two work weeks online, and all from mobile devices. Isn’t this the market you should be catering to?
The Benefits of a Mobile Workforce
Finally, consider the fact that more and more businesses are cutting down significantly on overheads by allowing for a mobile workforce. Some companies allow their employees to work a certain number of hours from home while others enable their staff to work solely from home. If you are looking to save money, it might be wise to look at ways your staff can work from home at least part of the time. In this way, you can cut down on office overheads while enabling your staff to work from locations they are most comfortable in.
It’s a win-win solution for everyone involved, especially your customers who will benefit greatly from your understanding and employment of mobile mechanics.