Marketing is the central pillar of any thriving business; yet, many businesses miss out on huge marketing opportunities. It is not until a business sticks out in a big way that it can catch the eye of a big segment of the marketplace. The following are a few ways any business can take its marketing efforts to a whole new level.
Host a Major Event
While ads in the local paper will bring a few customers through the door, hosting a major event will bring people in contact with a business in droves. This is especially true if those attending the event believe there is something of value to be obtained by showing up to the event. While hosting a major event can be costly on the front end, the benefits a company can receive from such a lofty marketing maneuver are often far greater than other marketing strategies provide.
Think Big When It Comes to Signage
Whether it is the main headquarters of a large corporation or a third or fourth location being put on the map, highly visible signage is the keystone to helping others to positively identify a company in any of its locations. Maybe it is going to take a massive, permanent sign near the road, or large stenciled letters on the storefront windows, either way the signage being used must be eye catching: giving the impression that a business is a landmark in the community in which it resides.
A business should think of signage that is going to stick out and make such an impression that people will speak of it when giving their friends directions. The business will also want to make sure they use a company like Schilling Graphics that has plenty of experience with architectural graphics screen printing. This is one of those marketing tactics that keeps a business freshly in the minds of a lot of people in and around a community.
Super Bowl Ads
Everyone has seen the amazing ads that are played during the super bowl. Literally millions of eyes are glued to the super bowl event every year in anticipation of what marketing gurus will pitch to them next. The more entertaining a super bowl ad is, the more likely people will be talking about it for weeks, months and even years to come. Having a company name attached to such an ad can truly give that company a boost in revenue.
Company after company has long sought to find the secret to getting a video to go viral on a major online sight such as YouTube or other social media outlet. When a video provokes deep emotion or awakens something meaningful in the minds of its audience, those effected cannot help but pass the video on to others. Putting that kind of video in the hands of the general public can turn a no-name company into a household name literally overnight.
While every other company is busy running the same old small time marketing campaign, a progressive business must think bigger and better than the competition. Holding back is not how marketing works. Marketing means putting serious time, money and effort into reaching the public in a huge way. This often means going that extra mile to do what other companies are simply unwilling to do to put their business in front of a whole new segment of the consumer base.