Your website may be the first thing that people see when researching your company. Therefore, it needs to be informative enough to tell a visitor what they need to know without overwhelming that person.
It also needs to be organized and easy to use so that a visitor knows how to find the information needed to learn about a product or make a purchase. What are some ways in which your site can do that?
Limit Yourself to Four or Five Clearly Marked Sections
When a person visits a website, he or she wants to know more about the company or the products or services that it offers. Therefore, you should include a section about the company and a section about your most popular products or services.
You should also include a section that features testimonials from previous customers as well as an area where customers can contact you for more information. Any additional information may be seen as filler or overkill, and a company representative can always provide more details during a live chat or over the phone.
Make Sure Your Site Loads Quickly
Research has shown that cutting your site’s load time by even a second can have a profound impact on its ability to make customers happy. Faster load times may also make it easier to rank higher on Google search results. Remember, there are thousands of companies competing for a customer’s dollar, and for the most part, customers will go with the first company to meet their needs. Therefore, a potential customer will likely have no problem exiting your site and moving on if it doesn’t load quickly.
Partner with a Web Design Company
If you aren’t sure how to design a web site on your own, it is in your best interest to find a company that can. Depending on your budget, you may also want to find a freelance web designer who can facilitate the correct web design services you might need, or as close to your specifications as possible. A professional will have the knowledge and experience necessary to understand customer needs and create a site that caters to them.
Prominently Display Your Company’s Contact Information
It is critical that your customers know where to reach you. Therefore, you should have your company phone number on every page that a person may visit. You should also have an email address or physical address where a person could send correspondence.
This information should also be prominently displayed on the top of your homepage to ensure that someone can get in touch with you as soon as your site is found. If you have social media accounts, make sure that it is easy for your visitors to follow them.
Make Your Content Easy to Share
It is relatively easy these days to add share buttons to any page that has content on it. When a person shares an article or video, it means that hundreds of people may find out about your site without having to actively find them. This keeps your site visitors engaged and gives them a reason to come back for more interesting tidbits to learn about and share. Increasing user engagement is an effective way to convert your audience into paying customers or at least increase brand visibility.
In today’s business world, you can’t go without an organized and user-friendly website. Ideally, you will combine your website with social media accounts to create an online presence that finds members of your target audience wherever they may be. While there may be some upfront costs associated with creating a site, they will likely be offset by the increase in sales and revenues that a website can generate.