In the internet era, your company website becomes your main source of contact with the public. This is where computer and mobile phone users will come to find out more about your business. It’s working for you 24 hours a day. There’s a potential for millions to discover you through search engines and social media. Here are some suggestions to get your site off to a good start.
Determine What You Need
It all depends on what your business is and how you choose to present it. A simple site may be just an in-depth digital business card that tells customers who you are, what you do, and how to contact you. Others have a landing page to funnel traffic. You may also need specific platforms for e-commerce sites, blogs, an informational site like Huffington Post, or any combination of these in the same website.
Choose a Host
Unless your company can afford a dedicated internet setup, you’ll need a hosting provider to carry your site on their own servers. Shared hosting is usually the cheapest, but you’re using the same hardware as many other clients. Options like a virtual private server (VPS) or dedicated physical server will give you more security and performance, but are more expensive. Either way, find a host that provides high uptime, good site management tools, wide software support, the ability to upgrade, and excellent customer support.
Pick a Domain Name
A domain name is the words users type into their browsers to connect with your site. It must be unique. You have to pay for and register it with an organization like Go Daddy, but many hosting services will do this for you. Keep your site name short, memorable, and relevant to your business. Avoid numerals, abbreviations, and odd symbols that are hard to remember. There are now over 900 domain extensions available, but try to stick to the ".com" suffix to avoid confusion.
Build Your Site
This really comes down to hiring someone, buying a pre-made site, or doing it yourself. Professional site design is expensive, and the problem with pre-made templates is that there may be 100 very similar sites out there, plus you’ll still have to do some customization. It’s worth the trouble to get a good web building tool. Wix, which is a site that Top 10 Jungle recommends, is known for it’s rich features and easy drag-and-drop tools—which is definitely useful for those who are new to site building.
With your site up and running, you’re ready to develop and promote it. Just remember to produce original, useful content, observe good search engine strategies, and you’ve got a recipe for success.