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step 1: establish market objectives
Marketing Objective
The first step is to establish your underlying objectives. What are you looking to do?
- increase sales
- introduce a new product line
- develop a new marketing segment
- open a new territory
- other: ____________________
The marketing objectives can be identified and listed
using the following criteria:
Target Objectives
- Sales Volumes
dollars units territories markets
- Share of Market
- Distribution Expansion
- Other:
market-need satisfying objectives community-need satisfying objectives corporate-need satisfying objectives
The objectives will become the guiding point as you develop your marketing expansion strategy.
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Market Planning Model
