| Selling a Business
Online guide to prepare your business
for sale — click
here
Plus download FREE
our Market Planning
Model to build and strengthen your company value.
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| Situation
Analysis |
Makes an assessment
of your marketing strengths and capabilities. The analysis
has eight components that your can download FREE
view
situation analysis
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| Segmentation
Studies |
| After you have analyzed
your marketing position, you are ready to research new
marketing segements
view
segmentation studies
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| Strategy
Plays |
| Finding the right strategic
play will depend on your market, segmentation, and business
analysis
view
strategy plays
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| Product |
| Your marketing strategy
may have you developing or expanding your product lines
view
product planning
|
| Price |
| Pricing strategies
are influenced by four distinguising factors
view
pricing
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| Place |
| Distribution channels
are becoming an important play in competitive positioning.
With the advent of the Internet and online auction houses,
businesses are expanding operations that reach around
the world
view
distribution planning
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| Promotion |
| Increasing your advertising
will increase your sales. Your challenge is selecting
the right promotion that will maximize sales and target
the right segmentation
view
promotional planning
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We are developing a number of seller/buyer seminars for select
audiences. These seminars will cover the selling and buying
requirements for a business.
Please check back with us shortly for a list of seminars, times
and locations. In the meantime, we invite you to view our Selling
Guide on preparing your business for sale.
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